PROBLEM STATEMENT     

Consistent lower than expected lead generation, sales conversions and cross-selling/ up-selling across the Pepperfry Studios (stores)

SOLUTIONING APPROACH  

• In-depth interviews with sales resources from 15+ Studios across the country
• Designing of an integrated intervention based on the root causes identified
• Multi-part classroom training, coaching, practice on SoPs, eLearning, handholding 

OUTCOME

• Built a culture of consultative sales and customer connect at the Studio that focused on closure and activations
• Rigours training, coaching and handholding of the Studio resources to build skills and attitude required for success at the Studios
• Introduced sales SoPs, Do’s & Don’ts, cross-selling/ upselling and other processes for strengthening sales function at the Studios