PROBLEM STATEMENT     

To design Safety Awareness program for difference age group of general public to ensure they use 100% safety gears before they are on a vehicle

SOLUTIONING APPROACH  

• Built three different storytelling short films for three difference age groups to bring real-life feel in the awareness video
• Professional actors were used who played various roles in the film to teach safety lessons for driving and importance of using safety gears

OUTCOME

• The three 15-minute capsule videos effectively engaged the audience, making the story compelling and memorable.
• Played in public and government schools, they raised awareness among riders of all ages, imparting valuable lessons before they even learn to drive
• These videos contributed positively to Honda India Foundation’s initiative for zero fatalities by 2030