Technological innovation has opened up a completely new world of possibilities for employees at work, and tech-savvy employees are ideally positioned to drive innovation and create new ideas. Corporate working culture is undergoing a paradigm shift emphasizing employees’ desire to work and learn from anywhere. Learning and development plays an important role in every organisation, especially in training sales professionals. In order to be effective, sales representatives should be well-trained, highly skilled, and knowledgeable about sales processes as well as the organization’s products and services. Companies spend around $20 billion a year on sales training, to provide the sales personnel with excellent training programs to improve their efficiency.
As sales representatives are constantly moving to meet clients and customers, traditional training methods seem ineffective, and even hour-long eLearning courses are difficult to integrate into their busy schedules. As a result, organizations are leveraging mobile learning to offer sales training on the go, enabling users to learn on the go. As opposed to other digital learning methods, mobile learning is not only cost-effective but also versatile. The ability to learn anywhere, at any time, results in better knowledge retention since the sales representatives can learn anytime and anywhere. Mobile learning content can be created in different formats, such as videos, podcasts, quizzes, games, infographics and eLearning courses. There are several things that needs to be considered before implementing mobile learning or mLearning in an organization but let’s look at the what are the benefits of mobile learning for sales training.
What Are The Benefits Of Mobile Learning
1. Provides Multi-Device Support
Multi-device support is a significant benefit of mobile learning. With evolving technologies and growing adoption of mobile devices in the workplace, learners expect learning solutions on-the-go.Mobile learning environments allow access to the same course across several devices, including smartphones and tablets. Mobile learning has grown so rapidly due to the convenience factor and to reach employees that are always moving. With seamless availability of courses across multi-devices, learners’ willingness to complete the course increases.
2. Provides Just-In-Time Support
In addition to the convenience of accessing course materials from multiple devices, mobile learning delivers highly focused bite-sized learning content. Sales representatives are continuously on the move and might require just-in-time information before a sales pitch to feel more confident and prepared. When organisations use mobile learning, they gain the advantage of having access to it anytime and anywhere. Short interactive and focused training materials help the learners to grasp information faster in a limited time and also reinforce content that has already been presented in another format. Providing learners with real-time and up-to-date information boosts their productivity and eliminates delayed feedback.
3. Increase Employee Engagement
Employee engagement is one of the most influencing factors for productivity and organizational success. It is difficult to engage sales professionals for training who are always moving and have very little time to attend training. Mobile learning offers short nuggets or segments of training material that increases employee engagement and encourages maximum participation. It allows learners to learn at their own pace and complete training when and where it suits them. The mobile learning platform allows several ways to engage and connect with learners. By adding interactive videos, images, animations, and audios, organizations can make mobile learning content more engaging for their employees.
4. Personalized Learning Experience
Personalized learning is an important aspect to take into account when creating learning programmes. Mobile learning can be personalised to include the required amount of information for desired goals. Mobile learning uses personal information provided by the learners to customize and connect with the learners. Personalized information in mobile learning makes it more appealing, engaging and fun. The learners can also be provided with dashboards to see their detailed progress and accordingly choose daily tasks. Personalized mobile learning paths help provide employees with the necessary training based on their needs.
5. Provides Easy Collaborative Learning
One of the benefits of mobile learning is that it makes collaboration easier. Mobile learning improves communication and allows learners to connect with mentors, managers and peers to discuss or get ideas on the move. Group learning fosters a sense of community among learners and can contribute to the overall learning process through online discussions without being in the same place. Sales professionals are motivated to participate in sales training using collaborative mobile learning which ultimately drives a bigger impact for the business. It allows the learners to remain connected with each other and supports knowledge sharing via SMS and discussion forums.
6. Higher Completion & Retention Rates
Employees find it simpler to retain information through mLearning where a large amount of information is provided in digestible chunks. The microlearning format, multi-device support contributes to higher completion rate. For sales representatives who are constantly on the go, brief, concentrated learning nuggets and easy access, engage them more with a course thus leading to enhanced performance. It also makes a learner accountable for their course.
We live in an era where mobile devices are becoming the choice to consume content. With evolving technology mobile learning is making learning more fun and engaging. Mobile learning is being used by several organisations to train their employees. It aids in the reduction of the cost, time, and effort associated with traditional methods. mLearning improves employee performance by allowing unrestricted access to learning materials, instant feedback and lowering training expenditures. Mobile learning for training sales professionals is an effective solution that enhances learning experiences and drives results.